To showcase the Volunteer State’s seasonal experiences, the Tennessee Department of Tourist Development teamed with Designsensory to launch the Fall 2013 microsite. Designsensory tapped PopFizz to help capture stills that showcase the beauty of the state and videos that highlight seasonal experiences. 

The “Behind the Scenes” theme takes visitors deeper into Tennessee’s food, music and shopping cultures. Captured in rich media, blending videos and branded content, the “stories” share a backstage approach to the flavors, products, sounds and talents representative of Tennessee, and convey the essence of autumn in Tennessee.

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