Designsensory collaborated with PopFizz to capture the beauty of the area. Photoshoots were taken across the county to more broadly promote all it has to offer, among the shoot locations and events: Windrock and Brimstone; Museum of Appalachia; the Devil's Triangle; Norris Lake, Clinch River and Melton Hill; Norris Dam State Park, Haw Ridge, Chuck Swan Wildlife Management Area; U.S. Rowing Youth National Championships; the Lavender Festival; the Secret City Festival and Tennessee Fall Homecoming.